Scotmid launches ‘Save a Christmas Jumper’ campaign


IN the spirit of the season, Scotmid is bringing festive joy to Aberdeen with its ‘Save a Christmas Jumper’ campaign. With more than 50 stores participating, including local spots in Aberdeen, the initiative aims to spread holiday cheer while tackling the environmental impact of disposable Christmas fashion.

Scotmid sets up special in-store stations allowing shoppers to either donate gently used Christmas jumpers or snag free snowy sweatshirts and nativity knitwear. It’s a win-win for those looking to save money and the environment.

Subscribe to our daily newsletter

Why? Free to subscribe, no paywall, daily business news digest.

A recent report from an environmental charity reveals that a third of young adults buy a new Christmas jumper every year, leading to a concerning accumulation of jumpers in UK waste streams. Scotmid’s initiative addresses this issue, providing a sustainable alternative for the community.

Lynne Ogg, Communities Manager at Scotmid, empathizes with the financial pressures of the season, stating, “We know how expensive Christmas time can be. We hope this initiative brings some festive fun to local communities as well as a new lease of life for those tinselly tops. We look forward to seeing customers get a merry makeover in store!”

Running until mid-December, the campaign ensures that shoppers have ample time to contribute to the cause and grab their holiday knits just in time for Christmas jumper days.

Drop bins, as directed by in-store posters, can be found in various Scotmid locations across Aberdeen, such as the Scotmid store at Unit 1a, Jesmond Drive, Bridge of Don, Aberdeen, AB22 8UR, and Scotmid at 3 Craigour Road, Torphins, Aberdeenshire, AB31 4HE.

This festive season, the people of Aberdeen are invited to join Scotmid in the ‘Save a Christmas Jumper’ campaign. Let’s make this Christmas not only merry but also eco-friendly for everyone in the community.

The latest stories