WHEN it comes to starting up any new business, there are a number of factors that must be taken into consideration. Only through proper planning and preparation can you ensure that your business is a success.
Aberdeen is the third-largest city in Scotland, one that has a vibrant and healthy business industry. It has long been an attractive place for new companies and regularly sees an influx of business owners and entrepreneurs. If you’re planning on starting up a B2B company in Aberdeen, there are a few things you need to know. Read on to find out more.
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What Are The Main Industries In Aberdeen?
As a B2B company, you will be focused on working with other businesses rather than general customers. This means that you must make yourself aware of the top industries at your location of choice to ensure your company will have access to the business required to maintain sustained success.
Aberdeen is a port city looking out onto the steely waters of the North Sea. It is a city widely known for its involvement with the oil industry, and oil companies make up a large part of Aberdeen’s overall business sector. The ocean informs much of Aberdeen’s business makeup, with fishing also being a large industry in this North-Eastern Scottish city. Recently, the renewable energy sector has made inroads in Aberdeen because of its access to natural resources such as wind and waves.
If you are planning to start up your B2B company in the city, it’s essential you are aware of the major industries represented there. If your company deals with an oil or energy business, you’d be hard-pushed to find a location more perfect than Aberdeen.
Marketing Your Business
Aberdeen is a hotbed of industrial activity and is home to a wide range of different companies across numerous sectors. This means that competition in the Granite City is fierce, with companies vying to stake a claim in what is a booming and burgeoning market. For this reason, being able to effectively market your company is absolutely crucial. This is one of the best ways to set your company apart from the competition and ensure it is successful. Make use of the most effective B2B marketing channels, and you’ll have established yourself in Aberdeen in no time.
There Are International Opportunities
Some may consider Aberdeen to be somewhat remote and even insular. This couldn’t be further from the truth; Aberdeen is one of the most internationally connected cities in the UK and regularly attracts visitors for business and leisure alike. For those unfamiliar with the city, it may come as a surprise to learn that Aberdeen has its own airport. Opened in 1934, Aberdeen airport has become vital for energy companies looking to access rigs in the North Sea and for bringing staff in from abroad. By choosing to start up your B2B business in Aberdeen, you will have access to a cultural and international hub with potentially endless opportunities.
Conclusion
Looking to start up your new B2B company but are unable to decide on a location? Aberdeen could be your perfect destination, the Scottish city has so much to offer, and its business sector looks set to grow as we head into the future.
