There are many ways of making a splash at a trade show, but probably the most effective is pitching up with an eye-catching marketing display or promotional installation.
The trouble is that such displays can be hefty bits of kit, and getting them to and from the location where the trade show is being hosted can be a logistical headache.
That’s where transportable display solutions come into their own.
Because they are lightweight and extremely portable, transportable displays are a convenient means of getting your brand message out at a trade show.
This reduces logistical costs and also means installation and disassembly times are much reduced, as transportable displays are typically modular self-assembly units shipped in tubes or portable carry cases.
In this post, we take a closer look at some of the main benefits of transportable display solutions and how they allow you to wow attendees at your next trade show.
Shipment Savings
Traditional display installations are bulky, rigid, and heavy.
That means they often require specialist carriers or logistics companies to see them to their target destination, as they must be packed in bulky wooden cargo crates and shipped using specialist freight trucks.
That’s not to mention the fact that insurance is needed to cover the costs of shipping and storing the expensive cargo.
Conversely, transportable displays make use of lightweight materials like aluminium and lightweight woods, meaning they can often be transported cheaply and quickly using traditional carriers like UPS or FedEx, or even in your own car or van.
Modular Design
Transportable displays are often modular in design, meaning they come in flatpack style carry cases or long cylindrical tubes, which can be easily loaded and unloaded without the specialist equipment needed for their more heavy-duty counterparts.
Modular design also brings benefits in terms of the displays’ versatility and adaptability, as they can be easily switched around and tweaked to suit the topography and layout of the space you’ve been allocated on the trade show floor.
Eco-Friendly
Today, many display manufacturers eschew the traditional types of wood and metal that used to go into old-fashioned display panels and signage, and instead opt for more eco-friendly materials.
For example, Go Displays uses Xanita for its display boards – Xanita is a novel, eco-friendly material that is made from the pulp of recycled paper.
This reduces the need for the virgin wood, plastic, and foam that go into some exhibition display units.
Furthermore, because Xanita is an extremely lightweight material, its use in display boards helps minimise transportation costs and the carbon footprint of the vehicles transporting the displays around the country.
Quick Turnaround
For many companies attending trade shows, speed is of the essence because they have several shows to attend in quick succession.
A fast turnaround is therefore essential, which requires displays and signage that can be quickly and easily packed up and shipped off to the next event.
In Case You Missed it:
The modular design and portability of transportable displays come into their own here, as they allow you to put up and take down the display assemblies in a jiffy.
Conclusion
Transportable displays have been nothing short of a game-changer for companies that once had to attend trade shows with cumbersome displays in tow.
In terms of bulk, transportation costs and eco-friendliness, they outdo their competitors in every aspect.
