Corporate messaging is an important part of running a business and digital signage is quickly becoming one of the most effective ways to deliver a great outcome. This comes at a time where the digital signage market in the UK is experiencing significant growth, driven by advancements in display technology, increasing demand for dynamic advertising, and the adoption of digital solutions across various sectors.
The types of solutions that would best support corporate messaging requirements is well supported in the form of tailor made services. A good place to start would be to look at key players such as Kitcast, Poppulo, Swipeon, and Screencloud. You will find solutions designed to help you implement a communications strategy using digital signage with considerable ease.
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We ask, how exactly can digital signage help you to achieve your corporate messaging goals? Keep reading to find out.
Increases Communication Options
Instead of sending another email that might get lost and never seen, digital signage allows for efficient internal communication without overloading employees’ inboxes. It’s a handy way to share company wide information in real time for staff at all levels.
Showcases Vital Messages
Many staff ignore traditional companywide messaging services because they are distracting and filled with information that isn’t relevant to them. Digital signage provides an engaging and appealing way to share information, giving employees the opportunity to view it as time allows and when it’s relevant to their position and title.
Creates Memorable Messaging
Digital signage makes it easy to deliver information as a narrative, something that psychology experts say helps people remember it easier and more accurately. A video displayed on a digital sign is a highly effective way of doing this.
Reinforces Messages
The more times a message is seen, the higher the chances that it will make an impact and be remembered. Furthermore, moving messages are even more reinforcing than static ones. Digital signs make it so easy to deliver a message more than once, but also in a way that appeals to your viewers.
Allows Customized Delivery
Maybe you have a message that is a higher priority, or you want to deliver it at a specific time. Digital signs allow you to customize what content is being displayed and how often, using a schedule of delivery. That makes it easier to be sure everyone is seeing a time sensitive message.
Better Consistency
When a business has more than location or shifts, digital signs allow you to display relevant information in real time so that everyone sees it, and no one feels that they’ve missed something vital. Digital signs can also be connected to other business technology so that remote workers also have access to the content displayed.
Instant Updates
Because digital signs can be changed as needed, it’s simple to provide workers with instant updates when they are necessary. Not only does this keep employees more involved in the business as a whole, but it also makes them feel like they are part of the success of the company, which leads to better retention and job satisfaction.
Impacts Company Culture
Digital signs can be used to display the business vision and mission, keeping it the forefront of everyone’s mind all the time. Showcasing company values leads to a better overall culture and work environment and encourages a positive attitude and positive behavior among employees.
Engages Staff and Visitors
Digital signs are meant to be interactive and using them inside your locations allows you to engage your staff and visitors in a new and effective way. Using the correct software means showing videos, animations, pictures, graphs, charts, social media feeds, news feeds, presentations, and much more. Each of these pulls the attention of your viewers and gets them involved in the business.
Builds Trust
Many employees place an emphasis on the importance of being able to trust their management team. With digital signs, leadership is able to share what is going on within the business, so everyone is aware of what’s happening and feels engaged and informed.
Digital signs are an effective tool for corporate messaging within many businesses. By placing them strategically, they can showcase all the information you want to share with both employees and visitors. When everyone feels connected, they all feel happier, translating to a healthy work environment for all.