Tricker PR Celebrates 18th Year with Rebrand

Beverley Tricker, managing director of Tricker Communications

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In its 18th year of business, Tricker PR is rebranding to become Tricker Communications. The move reflects the increasingly wide range of services which the company offers, whilst continuing to deliver effective and creative media relations for clients across the UK.

The company’s portfolio of services includes digital communications, social media, video production, digital and print magazine production and experiential marketing as well as traditional media relations. The new name Tricker Communications better reflects the work which the team has been delivering for several years.

Beverley Tricker, managing director of Tricker Communications, says of the rebrand, “Our evolution from Tricker PR to Tricker Communications better demonstrates the world in which we’ve been operating for many years now – a digitally-connected, video-hungry, social media-dominated, review-based society – for both consumers and businesses. Whilst we still pride ourselves on our media relations work in print, we ensure our clients are seen digitally across many platforms and formats.

“When the company was established in 2001, Twitter, Facebook, LinkedIn and Instagram were not even a twinkle in their billionaire owners’ teenage minds; creating video was an expensive and almost unheard-of activity for any SME. Google had just launched ad words, but most clients were faced with print advertising or local radio options only. Fast forward to today and there’s not a single day goes by when we’re not creating original video content, drafting and posting blogs, creating social media campaigns, creating pay-per-click and Facebook campaigns, crafting TripAdvisor responses and liaising with influencers. One of the terrific advantages of this change for SMEs is that the cost of communication has reduced massively in some terms. Another, particularly for all PRs who have served their time cutting and pasting press cuttings, is that evaluation is accurate and instant showing the client accurate figures for traffic, enquiries and sales resulting from their investment.”

Tricker Communications, winner of more than 45 industry awards, once named UK Consultancy of the Year and twice awarded title of Scottish Small Consultancy of the Year, works across a wide range of B2B and consumer clients including Aberdeen Standard Investments, Dundee and Angus Convention Bureau, the Spirit of Speyside Whisky Festival and a wide range of professional services companies from accountancy to the legal profession and a suite of independent hotels.

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