UK Enduro and Trails Champion expands tourism app

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Ex Scottish and UK Enduro/Trails Champion Gavin Johnston is gearing up to expand his innovative digital tourism solution UrPal into Glasgow and Edinburgh this April.

UrPal is a unique mobile application having already been successful in Inverness with 7,000 users and recently launched in Aberdeen.

The app fills a gap in the market for both tourists and locals alike, giving them comprehensive up to the minute information at their fingertips on everything happening in an area including entertainment, eating out and in, tours, attractions, fitness, accommodation, activities, shops, health, transport and current news.

As well as being valued by users who access the app for free, UrPal is also a valuable source of promotion to local businesses and organisations, statistics say that 70% of online users now use mobile devices to access the web so it’s crucial that businesses are visible on such platforms. Visitors to Scotland are reported to have increased to 15 million annually and UrPal is ideally positioned to serve the growing digital tourism marketplace.

Gavin along with his partner Caren the founders of UrPal met almost 4 years ago in Romania, Gavin had been competing in the Redbull Romaniacs World Extreme Enduro Championship and Caren at the time was travelling for her work in architecture. The couple have now given up these roles to focus solely on UrPal and their other business Aberdeen and Inverness Taxis.

Gavin said “working on UrPal couldn’t be more different to riding bikes and running a taxi company; I identified the need in the market from hearing taxi passengers deliberate how to source information they required; Caren and I then put our heads together and planned and launched UrPal in Inverness and Aberdeen in 2016”. He continued “with 7,000 users in Inverness UrPal is proving successful and as well as expanding by location we begin physical tours in April this year, 4 in Aberdeen and 8 in Inverness are already planned to destinations such as Peterhead Prison, Brewdog, Dunnottar and Crathes Castles, Glengarioch Distillery and Castle Fraser; we are really pleased that UrPal is fast becoming the go to place for people looking for things to do, and that it’s having a positive impact on the local economy”.

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