Tourism body VisitAberdeenshire will journey to Scandinavia this week on a mission to capitalise on the booming number of Norwegians going on overseas holidays. The organisation will exhibit at the Oslo Tourism Fair from 13-15 January, where they will have the chance to speak directly with holidaymakers about the world-class facilities on offer in the north east of Scotland.
Between 2003 and 2015, Norwegian holiday expenditure rose across the globe by an incredible 158% – from £4.7 billion to £12.2 billion. VisitAberdeenshire’s Jenni Fraser and Raeanne Farquhar will attend the exhibition to encourage more travel to Aberdeen and Aberdeenshire to benefit from this rise in spending. They will be joined by partners Aberdeen Festivals and bmi regional – which operates direct flights between Oslo and Aberdeen.
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Business development manager Jenni says, “Norway has traditionally been a key market for both leisure and business visitors to Aberdeen, and the city continues to be one of the top three Scottish destinations for Norwegian travellers.
“Increasingly Norwegians choose to holiday abroad rather than at home, and in 2015 spent 307,000 nights in Scotland – spending £36 million. Aberdeen is well connected to Norway with flights operating from Oslo, Stavanger and Bergen, and so offers an attractive weekend break destination for those looking to get away from it all. “
Norwegian travellers are often attracted to the UK where, thanks to a favourable exchange rate, shopping and dining are far more affordable. While at the Oslo Travel Fair, VisitAberdeenshire will showcase the north east’s top restaurants, bars and shops, while highlighting the attractions, entertainment and hotel offers available in the city and surrounding area.
Jenni continues, “Norwegian visitors are often drawn to the region by our stunning castles and historic whisky distilleries – and for good reason. The imposing ruin of Dunnottar Castle, perched perilously atop a rocky cliff face, and the fairytale-esque Fyvie Castle are amongst some of the area’s top attractions, while distilleries like Glen Garioch and Royal Lochnagar offer tours to allow visitors the chance to see how single malt is made.
“And while they may come for the castles and whisky, visitors will have the opportunity to discover all that the area has to offer – from world-famous golf courses, including Royal Aberdeen and Cruden Bay, to outdoor adventure activities.
“We will also unveil the 2017 Aberdeen Festivals programme to a Norwegian audience. Events like the sound festival have already built strong connections with the Norwegian and wider Scandinavian cultural community, and we look forward to sharing what’s ahead with those in Oslo.”