VisitAberdeenshire is heading Stateside to showcase Aberdeen and Aberdeenshire’s world-class golf facilities to a global audience.
The tourism organisation will visit the PGA Merchandise Show in Orlando from 24-27 January – one of the world’s biggest golf shows – where they will meet with key industry professionals in a bid to boost the region’s golf tourism trade.
Subscribe to our daily newsletter
Why? Free to subscribe, no paywall, daily business news digest.
The trip is the latest initiative in VisitAberdeenshire’s drive to increase golf tourism in the north east of Scotland, following sponsorship of the Northern Ireland Open last year.
Jenni Fraser, business development manager at VisitAberdeenshire, says, “Golf has long been one of the biggest draws for visitors to the north east, attracting both leisure and business tourists throughout the year.
“Holidaymakers looking to play at some of the world’s most famous links courses, and business visitors using the fairways for networking and incentive travel, have lots to discover in Aberdeen and Aberdeenshire.
“Golf is worth around £220 million to the Scottish economy every year, and it is estimated that golfers spend 120% more than other visitors. With such fantastic facilities in Aberdeen and Aberdeenshire, there is a real opportunity for local golf courses and tourism businesses to capitalise on and benefit from that income.
“By attending the PGA Merchandise Show – a major event in the golf world – we’ll be able to communicate the strength of the offering that we have here in Aberdeen and Aberdeenshire to hundreds of key contacts.”
Research commissioned by Scottish Golf Tourism and VisitScotland shows that Scotland is third on a list of desirable golfing destinations across the globe (#1 Spain, #2 Portugal, #5 Ireland, #9 England).
Jenni continues, “The north east of Scotland is home to over 50 top golf courses, including some of the sport’s most recognisable names: Royal Aberdeen, Trump International, Cruden Bay and Newmachar. But it also features some of the UK’s quirkier and more historic courses, including Britain’s highest 18-hole course at Braemar, and Fraserburgh were play dates back to at least 1613.
“Aberdeen and Aberdeenshire have something to offer golfers of all levels, whether serious enthusiasts looking to tick a renowned course off their bucket list or casual players seeking a friendly nine-hole challenge. From stunning links courses to incredible inland courses, the north east has it all.”
VisitAberdeenshire will be joined at the PGA Merchandise Show by tour company Bonnie Wee Golf, which creates exclusive golf trips to some of the most exclusive courses in Scotland – including many in the north east – and Meldrum House Country Hotel & Golf Course.
David Harris of Bonnie Wee Golf says, “For a long time, golf has been a key attraction in Aberdeen and Aberdeenshire, and every year we see golfers coming from America to play some of the most famous courses in the world, right on our doorstep.
“The chance to visit one of the world’s biggest golf exhibitions with VisitAberdeenshire is a fantastic opportunity to network with industry professionals, discuss the sport’s latest developments, and show what we in the north east of Scotland have to offer the global golfing community.”
Andy Burgess of Meldrum House Country Hotel and Golf Course adds, “We are delighted to be partnering with VisitAberdeenshire and Bonnie Wee Golf at the 2017 PGA Show in Orlando. We have been attending the show for the last seven years, and as a result have welcomed hundreds of American golfers to stay at Meldrum House to play golf around the north east.
“Attending events like the PGA Show sends out a very positive message and shows that we are serious in developing our international golf market, encouraging as many global visitors as possible to experience golf in Aberdeen and Aberdeenshire.”