VisitAberdeenshire wins national tourism trade award

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VisitAberdeenshire was presented with the Judges’ Commendation Award at the national UKinbound Annual Convention and awards in Cardiff on Thursday 8 February, for its work promoting Aberdeen and Aberdeenshire as a top tourism destination to the travel trade.

The annual conference hosted by UKinbound, the leading trade association which represents nearly 400 of the country’s tourism businesses, was attended by 250 top tourism professionals who came together to discuss industry challenges, upcoming trends and develop new business opportunities. The three-day conference culminated in an awards for excellence ceremony.

VisitAberdeenshire was selected as the recipient of the Commendation Award by an independent panel of industry experts consisting of Alan Wardle, Association of British Travel Agents; Kurt Jason, Tourism Alliance and Stephany van Willigenburg, Google.

UKinbound’s chief executive officer, Deirdre Wells OBE said, “The judges felt the VisitAberdeenshire application showed a real commitment to the industry and a desire to work with the travel trade and hence increase business to the area. UKinbound is looking forward to seeing the fruits of their labour over the coming years.”

Chris Foy, chief executive of VisitAberdeenshire said, “This award is fantastic recognition of the ongoing work our team has been doing to strengthen connections with the inbound travel trade. Establishing a strong relationship with key travel operators is hugely important in attracting group and independent travel to the region which will help to fill hotel rooms and generate valuable business for other businesses across the visitor economy.”


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