A campaign to get more business people to highlight the benefits of networking has been launched by an award-winning entrepreneur.
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Andrew Smith is director of business development and networking specialist Aberdeen Business Network (ABN), which also runs the 4,700-plus member website, ABNCommunity.com.
Andrew hopes that by communicating the benefits of networking a greater number of people will be encouraged to take a more proactive approach to their overall business development strategy.
In 2014, Andrew won the Entrepreneurial Supporter of the Year honour as part of the Grampian Awards for Business Excellence. He said: “Networking, whether online or face-to-face, is a vital tool not only to highlight your own products, services and expertise but also to find out about other businesses and how you can help them.
“It presents a whole host of opportunities including developing new relationships, winning new business, personal development, hearing about new ways of doing things or innovations, project collaborations and even mergers and acquisitions.
“We’re hoping our Why I Love Networking campaign can provide a focus for people to share their experiences; after all, that is the essence of good networking. Hopefully connections will be made, or enhanced, through the campaign, which we plan to run to the end of March.”
Andrew will kick off the campaign with his 200-word Why I Love Networking forum post on the www.abncommunity.com site. He will then nominate five other people to write their own 200-word piece, including nominations, to spread the word and connect with others.
At the end of each Why I Love Networking post on the site, writers are being asked to nominate five people to write their 200-word article on why they love networking. In addition, businesses and individuals can use the hashtag #WILN to raise awareness on social media of this extra dimension to business development.
You can read and comment on Andrew Smith’s Why I Love Networking forum post at http://bit.ly/180Y2XL .The 200 words include thanking the person who nominated you, their company name, your article and your five nominations.