How communication is the critical component to help your business during Covid-19 crisis

Mark Lints, AAA key accounts manager

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“THE only certainty is uncertainty” are words that ring true for many businesses across the North-east.

The Covid-19 pandemic has led to unprecedented shift in the status-quo with no clear end in sight. And now faced with the impact of falling oil price there’s more challenges ahead.

AAA (Aberdeen Appointments Agency) key accounts manager, Mark Lints, warns there are many unanswered questions.

He said:  “Just as it appeared that optimism was returning to the marketplace we have been hit by a double impact of falling oil price and the coronavirus.

“There are so many uncertainties.  When will the Covid-19 vaccine arrive?  When will we come out of lockdown?  How long will the Government furlough scheme last?

“What will the economy look like when we return to our offices?  What will be the recruitment requirements and shortages post Covid-19?

Mark, who specialises in executive level search and market mapping, believes the key for many businesses is communication.

He said:  “The Government have deferred the IR35 changes for a year and introduced their furlough scheme which has obviously brought some short-term relief to some.  Thankfully technology has advanced to a level that has enabled many to work from home, and an increased usage of social media, and VC has allowed us to communicate effectively.

“At AAA we are continuing to service the many contractors we have with our key clients, we are continuing to network via Teams, Zoom, Meet and FaceTime, we are offering free CV advice to those who find themselves out of work, and we are keeping in touch with all our existing clients and candidates, not necessarily talking about business, but simply continuing the relationships we have and comparing our home fitness workouts, home schooling techniques, our favourite recipes, or our boxset viewing experiences.

“As such, the only certainty is uncertainly…hence, a definitive strategy is almost impossible…things are changing on a daily basis so communication is key.  By keeping in touch with as many people as possible and by continuing to keep strong relationships with clients and candidates alike we are doing all that is possible in the most challenging of times.”

Next year AAA celebrates 50 years in business and the company is looking ahead to the future.



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