Potential Superdry restructuring puts Union Square store at risk

29/01/2024

SUPERDRY is reportedly weighing up a significant restructure of the business which could put the future of its shops and staff at risk.

The clothing retailer employs more than 3,300 people with 215 stores across the UK, including one in Aberdeen’s Union Square.

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But Sky News is reporting that the company is weighing up the closures of some of its stores amid weak sales.

Plans for a company voluntary arrangement or a restructuring plan are reportedly in the works, though no detailed proposals have been worked up.

It follows the company’s finance chief, Shaun Willis, announcing last week that he would quit his role in March.

Friday’s announcement also said that half-year revenues to October 28 had dropped by nearly a quarter (23.5%).

In a statement, Superdry said: “The consumer retail market remains challenging and unpredictable, and sales performance has not been helped by the extreme weather events of the summer being followed by one of the warmest autumn seasons on record, which persisted through the peak Christmas trading period.

“We are mindful of these external and macro factors and as outlined as part of our December trading statement we expect full year profitability to be impacted by the weaker trading we have seen to-date, and internal expectations remain consistent with that view.

“As a management team, we continue to focus on the delivery of our cost efficiency programme and further opportunities to reduce the fixed cost base of the business, with in excess of £40m of savings due to be realised within the year.”

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