The countdown is on for Aberdeen’s first TAG Heuer boutique

An artist's impression of how the new TAG Heuer Boutique will look in the city's Union Street. The boutique will be run by Jamieson & Carry, the family-owned and run jewellery business founded in 1733 in Aberdeen

RENOVATION works have begun at what will become Aberdeen’s first TAG Heuer boutique. The new flagship store for the dynamic Swiss watch brand will be run by Jamieson & Carry, the family-owned and run jewellery business founded in 1733 in Aberdeen.

Located adjacent to Jamieson & Carry’s existing store at 142 Union Street, the new TAG Heuer boutique will anchor the luxury Swiss watch brand in the heart of the granite mile. An extensive refurbishment of the existing unit at 132 Union Street is now underway with the new TAG Heuer store scheduled to open in December 2023.

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Philip Carry, Partner at Jamieson & Carry, says, “We are delighted to see work now well underway to turn our dream of opening Aberdeen’s first TAG Heuer boutique into a reality. TAG Heuer and Jamieson & Carry have enjoyed a long partnership dating back to 1980s and the brand has always been very popular with our customers in Aberdeen and beyond.

The standalone store solidifies the partnership between Tag Heuer and Jamieson & Carryand shows our commitment to the brand and city. The new boutique will allow us to offer a wider collection of TAG Heuer watches within a space that delivers the full TAG Heuer experience to our customers.

“A lot of work has gone on behind the scenes to get to this stage and we are very grateful to TAG Heuer for supporting us to make this happen. Aberdeen has been our home since 1733 and we are committed to investing in our presence within the city centre, helping us to deliver the best retail experience possible for our valued customers.

The opening of the TAG Heuer boutique is part of several significant investment projects Jamieson & Carry is undertaking in Aberdeen city centre. This project follows the completion of a major upgrade to the exterior of their Union Street store in partnership with the Aberdeen City Council and the CARS grant scheme.

Jamieson & Carry also purchased the unit next door at 136 Union Street in 2019 which will become part of an expanded Jamieson & Carry. Once complete the newly expanded shop will see Rolex, Patek Philippe and Tudor have new dedicated and larger shops in-store sitting alongside the impressive jewellery collections. The expansion of their main Union Street store is scheduled for completion in the autumn of 2024.

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