The Value of the Right Employee Engagement Strategy 

Lucy Nicoll, Associate Director at Eden Scott

by Lucy Nicoll, Associate Director, Eden Scott

IN THE ever-evolving corporate landscape in Aberdeen, the focus on employee engagement has never been more critical. As competition intensifies, businesses are under increasing pressure to attract top talent and keep them motivated, productive, and loyal. For many industry leaders, the solution lies in an effective employee engagement strategy.

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But what exactly is employee engagement, and why has it become such a buzzword in today’s business world? 

At its core, employee engagement refers to employees’ emotional and cognitive connection with their work and company. It’s about how passionate, committed, and involved they are in driving the organisation forward.

Here are five reasons why businesses in the UK should prioritise employee engagement:

1. Boosted Productivity

A study by the Institute for Employment Studies (IES) shows a strong link between employee engagement and productivity. When employees are invested in their roles, they’re not just showing up to work but striving to contribute at their highest potential. Engaged employees often go the extra mile because they care about the business’s outcomes. Over time, this leads to improved overall performance and increased profitability.

2. Decreased Turnover

The cost of employee turnover is incredibly high in terms of lost institutional knowledge, disruption of ongoing projects, and the time it takes for a new hire to become fully operational. Engaged employees are more likely to stay with their companies because they feel valued and believe in the company’s mission. By fostering a culture of engagement, businesses can significantly reduce turnover rates and save on associated costs.

3. Enhanced Customer Satisfaction

Engaged employees are more likely to provide exceptional service, as they perceive their roles not just as jobs but as integral parts of the customer experience. Satisfied and loyal employees lead to happy and loyal customers. This link becomes even more pronounced in sectors where customer service is paramount, such as retail or hospitality.

4. Improved Innovation

In a post-Brexit UK, where businesses face challenges and opportunities, innovation is the key to staying ahead of competitors. Engaged employees committed to the business’s success are more likely to offer innovative ideas and solutions. Their connection with the company gives them a unique vantage point to spot areas of improvement and growth. Businesses can unlock a wealth of innovative ideas by creating an environment where employees feel their input is valued.

5. Enhanced Company Reputation

With a new generation of digital-first employees spending more and more time researching employers before applying for a job, company reputation matters more than ever. 

Platforms like Glassdoor allow current and former employees to share their experiences, and a company with a record of high engagement is more likely to attract positive reviews. These reviews not only help in attracting top talent but also in winning customer trust. Engaged employees become ambassadors for their organisations, promoting a positive image online and offline.

Crafting the Right Strategy

Realising the benefits of employee engagement starts with the right strategy. Here are some key considerations:


Engagement starts at the top. Leaders must embody the values they wish to instil, providing clear communication and showing genuine interest in employee well-being.

Feedback Mechanisms

Regular feedback helps businesses understand employee concerns and needs. Whether through surveys or one-on-one conversations, keeping communication channels open is crucial.

Training & Development 

Employees want to grow. Offering opportunities for professional development can foster a deeper connection with the company.


Recognising and celebrating big and small achievements can go a long way in making employees feel valued and appreciated.

In conclusion, as Aberdeen businesses grapple with market uncertainties, shifting customer expectations, and technological advancements, investing in employee engagement emerges as a strategic imperative. 

A motivated and committed workforce is not just a ‘nice to have’; it’s a decisive competitive advantage that can propel businesses to new heights of success.

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