VisitAberdeenshire seeks tourism businesses’ views on the last quarter

Rural Aberdeenshire

VISITABERDEENSHIRE, the regional destination marketing organisation for Aberdeen and Aberdeenshire, has launched its latest Quarterly Business Monitor survey to help understand the trading environment from October to December, and what lies ahead in early 2024.

Now in its tenth wave, the survey is now open to tourism and hospitality businesses to complete. The anonymous survey generates key insights that are shared shortly after the closing date. The report provides baseline data relating to past performance, future enquiries, bookings, and optimism levels.

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Highlights from the last survey’s results said businesses had noticed an increase in international visitors, and visitors in general, with 7 in 10 businesses feeling positive about the next 12 to 24 months. Barriers included short-term let legislation, increasing business costs and staff shortages.

Chris Foy, CEO, VisitAberdeenshire, said: “To help inform our work, it is critical that we understand more about the opportunities, and potential challenges, heading businesses’ way in 2024.

“As always, we want to hear from businesses across the industry but would be particularly keen to hear from pubs, restaurants, cafes, activity operators, and food and drink experiences to help foresee any emerging trends among these businesses in the North-east of Scotland.”

The survey is open until Monday 15 January at 8pm. See link here:

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