XL Global Group strengthens business development team

Graeme Simpson

XL Global Group, the Aberdeen-based provider of technology and engineering services, has appointed a new UK Business Development Manager.

Graeme Simpson is promoted to the position after three years with the engineering conglomerate’s sales operation. In his new role, he is responsible for the UK business development team and is the focal point for developing XL Global Group partner brands, including a number of key robotics, power distribution and automation systems providers.

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Colin Laird, CEO of XL Global Group said: “Over the past three years, Graeme has consistently demonstrated that he has all the right attributes to progress. Our clients benefit from working with Graeme because he genuinely listens to them and understands their business. It is only by working in this way that we can provide them with solutions that add real value and a measurable return on investment.”

While Graeme will work across all elements of XL Global Group, his initial task is to expand its customer base in the manufacturing and food and beverage sectors. This activity will focus on the Automation XL division but will also include projects for Access XL and Aquidata XL. 

Graeme said: “Our goal never changes; it is to provide clients with an attractive return on investment. Consultation and working in partnership always adds to our ongoing proposition and service.  The demand for efficient, safe, reliable, smart and automated processes continues to expand, presenting an exciting opportunity to grow the business. Providing clients with solutions that improve their bottom line will generate repeat business as well as bringing us new customers.”

The appointment comes as XL Global Group prepares to celebrate its 30th anniversary this year.  The company was founded as Excel Industrial Systems in 1992 by Colin Laird and has grown to encompass 10 divisions offering comprehensive engineering solutions to a diverse range of sectors.

“We have had a really good start to the year and as a team have taken some time to look in more depth at our product and service offering, target markets and types of business we can assist,” added Graeme. “The better we get at showcasing our diverse capabilities, the more important we become to our clients.” 

Graeme has worked in business development within the industrial electronics and controls industry for the past decade, specialising in the manufacturing and food and drink sectors. Originally from Fife, he lives in Glasgow with his wife and two sons. A fan and former player of rugby, he also enjoys golf and cycling.

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